Premera Blue Cross
CLIENT: Premera Blue Cross Brand Creative
ROLE: Graphic Designer/Illustrator
PROJECT: Create illustration style for project proposal. Using invented placeholder content, I created this mockup of a cut-out style that could be used to create simple videos to communicate plan benefits to members. The hand-drawn characters have a friendly feel and are refined into crisp vector shapes. Figures and text elements would slide in and out of the frame, mimicking paper puppets in a diorama.