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Graphic Design + Illustration + Copywriting

I work with clients to tell their stories through thoughtful design and compelling copy across brand identity, print materials, and WordPress websites.

Portfolio

Brand Identity

Labels + Packaging

About

Anna Reeser

I work with clients to tell their stories through thoughtful design and compelling copy. I’ve been creating brand identities, print materials, and websites for small businesses and nonprofits since 2011. I also work onsite at DRG, an agency in Seattle, where I design marketing materials and write copy for a range of clients. Based in the Pacific Northwest, I’m from Ojai, CA and hold degrees from UC Berkeley. I also write short fiction and make ink drawings and prints; to see this work, visit annareeser.com.

Recent clients:

  • Sonoma Resource Conservation District, Santa Rosa, CA
  • Miramar Farms, Half Moon Bay, CA
  • Foghorn Solutions, Half Moon Bay, CA
  • San Mateo RCD, Half Moon Bay, CA
  • Green Barn Farms, Seattle, WA
  • Premera Blue Cross, Seattle, WA
  • Yellow Tomato Catering, Pasadena, CA
  • Law Office of Kristin H. Sheppe, Plymouth, NH
  • Counterpoint Press, Berkeley, CA

 

Resume

Education

University of California Berkeley
B.A. Art Practice, B.A. English. 2011

Software & Skills
  • InDesign, Illustrator, Photoshop CC
  • WordPress
  • Illustration (ink, watercolor, digital)
  • Copywriting (marketing & ad copy; samples available upon request)
  • Project management
  • Print coordination
Experience

OWNER, ANNA REESER DESIGN   2012–PRESENT
I develop brand identities, print collateral, websites, and publications on an independent basis. I also work part-time onsite at Direct Resources Group, a Seattle ad agency, where I do print design and copywriting for a variety of national clients. 

  • Design logotypes and logo symbols to create brand identities.
  • Design and coordinate printing for postcards, flyers, brochures, product labels and business cards.
  • Create original illustrations and infographics.
  • Develop mobile-responsive websites using WordPress CMS and premium themes.
  • Design book covers and interiors, design and produce chapbooks, convert book jacket designs to trade paperbacks.
  • Write marketing and advertisting copy, blog posts, and general website copy.

GRAPHIC DESIGNER, PREMERA BLUE CROSS   2013–2014
Designed marketing and communication materials with in-house creative team.

  • Designed brochures, flyers, newsletters and emails to incorporate evolving brand standards.
  • Created illustrated icons, redesigned complex health benefit grids, prepared pre-press files and inspected proofs.
  • Designed the Winter 2014 Digital Newsletter, a communication piece that was distributed to members via email and social channels. Modified the design from previous newsletters for compatibility with mobile devices.

PRODUCTION ARTIST, HACKER AGENCY   2013
Worked with Production team in a Seattle advertising agency on a 2-month contract during a high-traffic season.

  • Edited direct mail packages, brochures, email templates and microsites for major national clients.
  • Made folding dummies of print materials for prepress review and created composite boards for presentations.

DESIGN & COMMUNICATIONS ASSOCIATE, COGENT LEGAL   2011–2012
Developed in-house marketing media and trial graphics for clients at a litigation graphics firm in Oakland.

  • Created print ads, postcards and stationary to establish marketing aesthetic and expand advertising reach.
  • Collaborated with creative directors to produce illustrations and infographics for litigation presentations.
  • Wrote, edited and posted content for company blog.

EDITORIAL & DESIGN INTERN, COUNTERPOINT/SOFT SKULL PRESS   2011
Advanced book design, marketing and editorial initiatives at a Berkeley publishing house.

  • Designed email flyers and catalogues to increase company’s reach. Wrote content for company blog.
  • Converted book jacket designs to paperback formats. Proofread manuscripts, blue-lines and cover proofs.

WEB ASSISTANT, THE NATIONAL WRITING PROJECT  2009–2011
Updated design and content for websites at the headquarters of a national nonprofit.

  • Redesigned board of directors intranet to improve user experience.
  • Collaborated with web development team. Updated content for external company website.

EDITOR-IN-CHIEF, CAL LITERATURE & ARTS MAGAZINE  2009–2011 Managed content selection, design, editing and publicity for a biannual student publication at UC Berkeley.

  • Led staff of 30 students in weekly submission review meetings, delegated publicity and production tasks.
  • Redesigned magazine based on a standard page size to lower printing cost and create clean page spreads.
  • Expanded distribution to reach ~500 students. Redesigned magazine’s website and social media presence.

 

Honors
  • Phi Beta Kappa. 2011
  • Outstanding Achievement in Publications, UC Berkeley ASUC. 2011
  • Leadership Scholarship, Cal Alumni Association. 2010
  • OSA Scholarship Award, Ojai Studio Artists. 2010

Contact

Call: (805) 798-5928    Email: anna.reeser@gmail.com

Inquiries

Send me a message about your project and I’ll follow up to discuss details and provide a quote. Thanks and I look forward to getting in touch!

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